Journey of an Academic: Meet Dr. Priyanka Singh
Hello and welcome to my blog! I am Dr. Priyanka Singh, an assistant professor of marketing at the State University of New York, Plattsburgh. It is a pleasure to share my academic journey with you, encompassing my passion for marketing and my commitment to both education and research in this dynamic field. My role at the university allows me to engage with students in meaningful ways, fostering a learning environment that emphasizes practical application alongside theoretical understanding.
Teaching is more than a profession for me; it is a calling that drives me to inspire the next generation of marketing professionals. Through interactive lectures and collaborative projects, I aim to equip my students with the skills and knowledge necessary to navigate the complexities of today’s marketing landscape. I strive to make learning accessible and enjoyable, encouraging students to think critically about consumer behavior, brand management, and digital marketing strategies.
In addition to my teaching responsibilities, I actively participate in academic scholarship to advance the field of marketing. My research interests include consumer psychology, digital marketing analytics, and brand equity. By exploring these areas, I seek to contribute valuable insights that can inform both academic disciplines and practical applications in the business world. I am passionate about bridging the gap between theory and practice, ensuring that my research has a tangible impact on marketing strategies employed by organizations.
Through this blog, I hope to share my experiences, insights, and discussions on current trends in marketing and education. I invite you to join me on this journey as we explore the fascinating and ever-evolving realm of marketing together. Thank you for visiting, and I look forward to engaging with you through this platform!
Academic Background
My academic journey has been both transformative and deeply fulfilling, driven by a passion for consumer-based strategy and digital marketing transformation. I have had the privilege of earning dual Ph.D. degrees—one from the University of Memphis and another from Punjab Technical University—a testament to my commitment to advancing knowledge across diverse academic and cultural landscapes. These experiences have shaped my approach to research, allowing me to integrate global perspectives into my work and contribute to the evolving field of marketing.
Throughout my career, I have been deeply engaged in exploring the intersection of consumer behavior and technology, leading to pioneering research in digital marketing capabilities, AI-driven strategies, and marketing-finance interactions. As a research scholar, I honed my analytical skills, working with both qualitative and quantitative methodologies to investigate complex marketing phenomena. My work is rooted in a desire to bridge theoretical frameworks with real-world applications, ensuring that research has a tangible impact on business practices and marketing education.
My journey in academia has also been shaped by my commitment to mentorship and teaching. From leading undergraduate courses to guiding graduate students, I have developed a deep appreciation for the role of education in shaping future marketing professionals and researchers. Teaching has provided me with the opportunity to connect research with industry insights, helping students develop critical thinking skills and strategic approaches to marketing challenges.
My exposure to diverse academic environments and international collaborations has enriched my perspective and strengthened my ability to approach research with a collaborative and interdisciplinary mindset. Early in my career, I realized the transformative power of digital strategy in marketing, a theme that continues to influence my work today. I strive to develop innovative frameworks that address emerging industry challenges while maintaining a strong foundation in academic research and theory.
As I continue to navigate the ever-evolving landscape of digital marketing, consumer behavior, and AI-driven strategies, my goal remains the same—to contribute meaningful research, mentor future scholars, and bridge the gap between academia and industry. I am committed to fostering innovation, collaboration, and knowledge-sharingin marketing education and research, ensuring that theoretical insights translate into practical, data-driven solutions.
Research Interests and Contributions
My research focuses on digital marketing transformation, customer experience management, and consumer neuroscience, exploring how technology reshapes marketing strategies and influences consumer behavior. My passion lies in understanding the psychological and behavioral nuances that drive customer decision-making in the digital age, helping businesses align their marketing efforts with evolving consumer expectations.
A key area of my research is the impact of emerging digital tools on customer engagement. I examine how artificial intelligence (AI) and machine learning redefine personalization in marketing, enhancing customer experiences through data-driven insights. Additionally, my work in customer experience management investigates psychological triggersthat influence decision-making, offering practical insights for businesses seeking to optimize their marketing strategies.
I actively contribute to academic discourse by presenting my research at prestigious marketing conferences, fostering collaboration between scholars and industry professionals. My work has been published in renowned marketing journals, addressing critical challenges in digital marketing and consumer behavior. As an associate editor and reviewer for several scholarly journals, I play a role in ensuring the integrity and quality of marketing research, supporting fellow researchers and contributing to the advancement of the field.
Through my research, I aim to bridge the gap between theoretical marketing concepts and real-world business applications, helping organizations navigate the evolving digital landscape while deepening the academic community’s understanding of consumer behavior.
Awards and Community Engagement
Throughout my academic career, I have been fortunate to receive recognition for my contributions to marketing education and research. One of my proudest achievements is being honored with the Rising Star in Marketing Education Award at the AMA Winter Conference (2025), acknowledging my innovative approaches to teaching and commitment to advancing marketing education.
In 2024, I received the Innovations in Teaching Award from the Society for Marketing Advances Conference, recognizing my creative teaching methodologies and educational resources that integrate theoretical knowledge with practical, real-world applications. My courses are designed to provide students with hands-on learning experiences, preparing them to excel in the evolving marketing landscape.
Beyond academic accolades, I am deeply committed to community engagement. I actively participate in workshops, invited talks, and professional development initiatives, fostering knowledge-sharing among educators, students, and industry leaders. I also organize conferences and panels to promote discussions on inclusive teaching practices and innovative marketing strategies, ensuring that education remains accessible and impactful for diverse student populations.
Promoting diversity and inclusivity in higher education is central to my mission. I believe in creating a vibrant academic community where diverse perspectives contribute to meaningful learning experiences. By mentoring underrepresented groups in marketing and advocating for inclusive teaching methodologies, I strive to make a lasting impact on the field.
Through my research, teaching, and community involvement, I aim to shape the future of marketing education and digital strategy, empowering students, researchers, and professionals to navigate the challenges and opportunities of the modern marketing landscape.